TDCD has developed a full design
management concept of working with European designers.
The Client is able to penetrate the European markets with
products designed for European taste and culture without
language and cultural barriers.
From our data bank of more than 600 European agencies,
TDCD will identify a selection of suitable design offices.
The design process is split into four main phases. During
the process of each phase, TDCD keeps close contact with
the Client and Designer to ensure that specific needs
and ideas are understood. Regular presentations are conducted
at the Client's premises by our liaison specialists in
Taipei to guarantee a smooth progress of the entire design
process:
Design
Orientation
Starting a project, the Designer taps resources
and gathers all relevant information to guarantee the
precise positioning of the product on the market. This
is the key to a successful product launch and indispensable
in developing the full market potential.
Concept
Development
A selection of innovative market orientated
concepts are developed taking into consideration the specific
manufacturing requirements as well as the positioning
of the product in the market. Visuals and 3D models display
the design concepts and together with the manufacturer's
marketing and engineering staff, the most suitable concept
is selected for refinement.
Concept
Refinement
The details of the design
language and product characteristics are further refined.
3D mock-ups in excellent quality supply an accurate image
of the final product. 3D data processed on the latest
software and final colour schemes define all details of
the design.
Market
Implementation
The product's
presentation and introduction into the market is of utmost
importance to convey the characteristics of the product.
With the use of the Designer's inside knowledge of European
product marketing, intelligent concepts for packaging
design, brochure layout and product graphics are developed
to suit the product and the target customer.
